South Africa: Promising mobile penetration

With a credit card penetration of 16.7%, but a very promising 92% mobile penetration, carrier billing is the most effective payment solution to convert South African consumers. There are roughly 7.9 million Android phone users in South Africa. This is a far larger number than both desktop- and laptop-based internet users. Roughly 2.48 million South Africans access the internet solely on their cell phones.

With carrier billing (Direct Operator Billing) consumers do not need a credit card or membership with any payment service provider to pay online. Charges are applied directly to their mobile phone bill.

The maximum capacity per service used to be R200 per month. Currently there are no longer restrictions for the maximum capacity.

The Globway carrier billing in South Africa supports one-off purchases and subscriptions. Subscriptions are possible up to R50/day. The maximum capacity per service used to be R200 per month. Currently there are no longer restrictions for the maximum capacity.

With coverage of Cell C, MTN and Vodacom our reach is 92% of mobile subscribers in South Africa.

We can offer a very short time to market here so check the productsheets with pricepoints and kickbacks here and Contact us to set this up for you.

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